Insulation is one of those home improvement topics that somehow invites a mountain of misinformation. Everyone’s got a cousin or a neighbor or a DIY-addicted friend who swears they know the “truth” about it. 

At Custom Insulation, we’ve been in the business for over 20 years, and if there’s one thing we know for sure, it’s that bad advice can cost you comfort, money, and energy efficiency. So let’s clear the air—literally and figuratively—and debunk some of the most common insulation myths out there.

Myth #1: Insulation Is Only for Cold Weather

This one’s persistent, especially here in North Idaho and Eastern Washington, where winters usually get all the attention. But insulation doesn’t just keep heat in; it also keeps heat out. That means it’s just as important during summer when you’re trying to keep your cool. Think of insulation as a year-round comfort shield. Properly installed insulation, paired with tools like thermal imaging (which we use on every job), helps keep indoor temperatures regulated and reduces the workload on your HVAC system, no matter the season.

Myth #2: If You Have Insulation, You Never Need to Think About It Again

We wish that were true. But insulation isn’t a “set it and forget it” kind of deal. Settling, moisture damage, rodent intrusion, and outdated materials can all weaken insulation performance over time. Older homes, in particular, often don’t meet today’s standards for energy efficiency. That’s where retrofit insulation comes in. Whether it’s upgrading attic insulation or sealing leaky walls, revisiting your insulation setup can pay off big in comfort and utility savings.

Myth #3: More Insulation Is Always Better

Sure, more is better when it comes to coffee and long weekends, but insulation is a bit more complicated than that. Piling it on without a strategy can actually create ventilation issues or reduce its effectiveness. It’s all about balance. Our team at Custom Insulation uses precise thermal imaging and years of experience to determine the right type and amount of insulation for your specific project. We don’t guess; we measure, assess, and deliver exactly what your space needs.

Myth #4: Insulation Only Matters in the Attic

The attic gets the spotlight, but heat and cold don’t play favorites. Walls, crawl spaces, basements, and even garages all contribute to your home’s overall efficiency. Overlooking those areas is like insulating only half of your ice chest and wondering why your drinks won’t stay cold. A whole-home insulation strategy, whether for new construction, a remodel, or a retrofit, is absolutely necessary to achieve real comfort and consistent savings.

Get the Facts and Get It Done Right

Insulation doesn’t have to be mysterious, and it definitely shouldn’t be a guessing game. At Custom Insulation, we combine decades of hands-on experience with state-of-the-art technology to make sure your home or business is covered. 
If you’re curious about your current insulation situation or planning a new project, let’s talk. Visit our website to learn more or schedule a consultation. We’re ready to help you stay comfortable, save money, and shut down those insulation myths for good.

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